ELIZABETH LOFTUS is an American cognitive psychologist and expert on the malleability of human memory. A Distinguished Professor of Social Ecology and Professor of Law at the University of California, Irvine (UCI), Loftus is best known for her ground-breaking work on the misinformation effect, the creation and the nature of false memories, and the ways in which those effects influence eyewitness testimony. Loftus has consulted or provided expert witness testimony in hundreds of court cases, including the trials of O.J. Simpson, Ted Bundy, Oliver North, the Menendez Brothers, Michael Jackson, the officers accused in the Rodney King beating, and many others. In 2002, Loftus was ranked 58th in the Review of General Psychology’s list of the 100 most influential psychological researchers of the 20th century, and was the highest ranked woman on the list.